![]() It’s crucial for CPGs to understand their core consumer segments across product lines. Without the boost of added unemployment benefits, low-income consumers will have less spending power, while those making big purchases will face inflationary prices. For example, hoarding behavior for products such as toilet paper is waning, but online grocery delivery is persisting even as other pandemic behaviors shift.Īt the same time, some consumer segments are more vulnerable than others in this emerging Covid 2.0 economy. To plan effectively for the coming year, business leaders must have an understanding of which consumer habits are sticky with relation to specific categories. With these challenges looming, CPGs need to think about planning strategically for 2022. With unemployment benefits having ended and as the pandemic buying mindset fades, consumers are also becoming more price sensitive. ![]() Supply and demand for these goods is leveling out, and consumers are no longer stockpiling these items the moment they hit the shelves. However, conditions are evolving such that CPGs won’t be able to pass these costs down to consumers anymore. Thanks to lingering supply chain issues and rising inflation, the cost of goods for CPGs will continue to rise.
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